the weeknd takes wembley

Securing floor tickets for the last show of The Weeknd’s epic and record-breaking European leg of his “After Hours til Dawn” tour was very fortnunate.

Understanding the significance of this occasion, my friend Josh and I were determined to capture our unique perspective. Surrounded by the energy of nearly 90,000 people and the captivating performance on stage, our floor-level position allowed us to document the concert uniquely, conveying the immersive feel of being part of this historic event.  Made even more poignant by the fact that it marked potentially the last European show under the moniker ‘The Weeknd.’

The concert is etched in my mind as one of the most outstanding experiences I’ve had, and the content we captured turned out to be incredible.  It was shared it across various social media platforms. The content resonated deeply with The Weeknd’s vast and loyal fan base, drawing considerable attention.

Approximately a month later, as the initial buzz subsided, I crafted an edit showcasing the standout moments from the entire concert to his hit song ‘Heartless’. The Weeknd reposted it on his Instagram story, sharing it with his following of over 60 million. The edit amassed an impressive 2 million views within a day.